How many new customers or clients do you want to attract this year? Well, I have found that using public speaking is a very effective marketing tool that can bring in new business.
So, if public speaking is so effective, why isn’t everyone using public speaking to attract new customers and clients? Here, there are two main reasons: 1. People haven’t learned how to overcome their fear of public speaking. 2. Nobody ever told them that public speaking was a great way to find new customers. So, they never bothered to use it.
Now there are “four main tips” that will help you become a confident speaker. Who gets speaking engagements:
“Goals” – Determine what specific goal you want to achieve by giving many speeches. – Example: Perhaps you want to attract 100 new customers or clients in the next twelve months.. Also, by choosing a specific goal,you will find it easier to determine the number of speeches you will need to give to attain your goals. I have found that most speakers should give between 50 to 150 speeches per year. This will help them attain their goals.
“Have A Slow And Safe Way To Practice Your Speeches”. – Most speech classes or training groups tend to have you give a long speech to a group of people. This is not an effective training method. It is better to let people feel safe and develop slowly by giving short speeches of a one minute or two minute duration. When the new speaker feels more confident, they will then be eager to try a five minute or ten minute speech. So, let each person develop at their own pace. Many shy people, have overcome their fear of public speaking, by using this kind of “slow and safe” method. – Eventually, they will be excited about giving a 30 minute speech.
“Willingness To Give Speeches” – I find that most new speakers have not committed to giving a certain amount of speeches each year. When I ask them if they are willing to give one speech each week for the next four weeks, they usually will not commit to it. So, if they will not give speeches for the next four weeks, then they definitely will not commit to giving 50 speeches in a one year period. On the other hand, there are speakers who are excited about achieving their goals and they commit to giving over 100 speeches each year.
So, start slowly, and see if you are willing to give 50 speeches in the next 12 months. I think that you will get more excited about giving speeches, as you find that public speaking is helping you achieve your goals.
“Knowing How To Make A Profit From Your Speeches” – Here are some questions that you will need to ask yourself:
1. How do I find 50 speaking engagements each year?
2. How do I give speeches for free, in order to attract more customers?
3. How do I get paid to speak?
4. How do I get speaking engagements at places like: Associations, corporations, conferences, conventions, large organizations, schools and colleges, charity groups, churches, community groups, professional groups, trade associations and a variety of other organizations.
5. How much money do I want to earn this year? How many new customers or clients do I want to attract this year by giving speeches?
I want you to know that giving speeches can really help you become successful in your career or business. – Be sure to watch for my other articles that go deeper into this public speaking topic.